A website doesn't have an expiry date printed on it, so it's easy to keep using one well past the point where it's actually helping your business. Here are the signs we look for.
It doesn't look right on a phone. If your site was built years ago and text overlaps or buttons are too small to tap, that's costing you visitors — most people are browsing on mobile first.
It takes more than a few seconds to load. Large, unoptimized images and outdated code are the usual culprits, and slow pages lose visitors before they see anything.
You can't update it yourself. If every small text change means calling a developer and waiting days, the site is working against you rather than for you.
It doesn't reflect what your business does today. Services change, and a site describing what you offered three years ago undersells what you actually do now.
Nobody's contacting you through it. If the site gets visitors but the enquiries aren't coming in, the layout, messaging, or call-to-action placement is usually the reason — not the traffic.
Written by the Sitevax development team, drawing on 10+ years of experience building websites for accountancy firms, consultancies, educators, creators and industrial businesses.
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